Lisa Hoffmann Antao UGC Portfolio

Lisa

hoffmann

Antão

White Card Stock Paper with One Ripped Edge

User Generated Content Creator & E-Commerce Entrepreneur

btswithlis@gmail.com

brand portfolio to date

and more...

your brand

logo here

Who is Lis?

4+ years of experience in social media and content creation
2+ years of experience in e-commerce and branding
Founder of jewelry brand - Lis the Label

(featured in British Vogue and Vanity Fair)

Bachelor's in Marketing, specializing in Consumer Behaviour
Full time content creator for Lis the Label, producing daily video and photo content for TikTok, Instagram, Pinterest, email and SMS marketing
Well versed in multiple platforms and softwares: TikTok. Instagram, Pinterest, Twitter, Canva, Shopify and more

About UGC

What is UGC?

Also known as user generated content, it is one of the newest digital marketing tools being used by brands to have a more authentic presence and organic growth. UGC content is created for brands to post directly on their social media platforms versus how influencers post it to their respective social media pages.

Consumers today are looking to find brands which are more relatable where they can see products being used by real people in their real daily life. UGC provides trustworthy content and helps grow brand presence and awareness through dynamic photo and video content.

ugc 101

92%

of customers trust the reviews and suggestions shared by people and past customers vs advertisments. (Neilsen 2022)

12x

more engagement seen by brands for their UGC content over other types. (Brainlabs 2022)

63%

of consumers engage and believe that visual testimonials are more credible than written reviews.

(Tint 2022)

customers are 3x more likely to engage with social media content over any other content format produced by brands. (Tint 2022)

uGc creator vs influencer

What's the difference between a UGC creator and an influencer?

With influencers, you pay for their audience and the following they have based on their niche and engagement on social media.

With UGC creators, brands get focused and specific content created directly for their social media platforms. UGC is much more beneficial for brands who are looking to build authentic and organic engagement which is posted to their social media pages directly.

How can i help youR brand?

With a degree in consumer behaviour and over 4+ years in social media and e-commerce, I will be able to bring my educational background as well as real life experience running my own brand to the table.

With a unique perspective as both an entrepreneur and as a consumer, I believe I can bring my creative eye to create engaging content to which I am well versed in creating for daily posting on several social media platforms.

Using eye catching visuals and transitions, trending music and engaging hooks, you can be sure to have authentic content in 9:16 video format or aesthetically pleasing photography to seamlessly blend into your brand identity.